In beauty

We make-up, and you?

Hey guys! Today I’m talking about an Italian cruelty-free brand, We Make-up. First of all, I love their communication and graphics. As a graphic designers, I care a lot about these things and We Make-up has some features I really appreciate such as the name and their philosophy. It play on “us”, creating a sense of belonging and producing cruelty-free products. WE are, WE care, WE love.

Each product has a name carefully designed to describe the product itself, with a characteristic phrase linked.
SINCE, the mascara. “You and I. We’ve been friends since forever.”
EVER, the liquid lipstick. “Tonight I like you more than ever.”
ONLY, the eye pencil. “My one and only.”
You want to find out all of them!

Not to mention the graphics: the packaging is minimal, black and white. Posts on Instagram are spectacular, very original! The site is really beautiful and it stands out from all the other at a graphic level.
Well, did I tell you that I fell in love with their communication?

Let’s go to product reviews. If you follow me on Instagram, I’ve published some stories when I received them. Now that I’ve tested them better, I’m ready to talk!

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EVER • liquid lipstick “Linosa pink”

7.5 ml of product. After opening it lasts six months and costs 15 euros.
It has a very good smell and the color is very pigmented and intense. It takes a few minutes to dry with a matt finish. When it is dry, it became no transfer. It is easy to apply, does not dry your lips and is really light (obviously after several hours you start to feel it). The duration is great, it does not vanish when you eat! I have to say that I’m really impressed, I can not wait to try other colors!

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SINCEWaterproof mascara “Black”

10 ml of products. After opening it lasts six months and costs 15 euros.
It is a waterproof, super-strong mascara of a very intense black ink. It contains fibers that volumes the lashes. The effect is particular, I have to say it’s not my favourite, but I recommend you to try it, especially for summer!

ONLY • Eye pencil “Hamlet green”

After opening it lasts eighteen months and costs 10 euros.
Apart from the color, which is really pigmented and rich in mini brillantines, this pencil is soft and has moisturizing properties for delicate eyes. You can create a net line or blend it with a brush.

! There are some ingredients in each product that are not really the best (I use this site to check INCIs) And is the only defect of this brand. I am not an expert of this subject, but I am trying to know more and more. I leave you the list of ingredients, let me know what you think!


(In this picture I used SINCE and ONLY as a base for glitter and in the lower lashline, blending a lot!)

In conclusion, I’m happy to have discovered this brand, thank We make-up again for the opportunity ♡
And you? Do you use this brand? What do you think? Let me know in the comments!

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Born in Genova, Italy, 22 yo, passionate about visual communication, make-up and travels. I created Valeria & Co. to share all my passions with you.

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